Templates
Lead Follow-Up Scripts for Service Businesses
Copy, customize, and ethically use concise lead acknowledgment, qualification, quote reminder, missed-call, appointment, and reactivation scripts.
Bottom line
Good follow-up is specific, useful, easy to answer, and easy to stop. Replace every bracketed field and send only where you have a lawful, consent-aligned reason.Step 1
New inquiry acknowledgment
Hi [first name]—thanks for contacting [business] about [service]. We received your request for [short request summary]. [owner or team] normally replies within [response window]. Is [phone/email/text] the best way to reach you?
- Name the service and request
- Give a realistic response window
- Ask one easy next question
- Do not claim a person has reviewed it when they have not
Step 2
Missed-call follow-up
Hi [first name], this is the automated assistant for [business]. We missed your call. What can we help with, and is this urgent? Reply STOP if you do not want messages from us.
- Identify the business and automation
- Ask for the need and urgency
- Provide the approved opt-out language
- Escalate emergency language immediately
Step 3
Quote reminder
Hi [first name]—checking whether you had questions about the [service] quote sent on [date]. The next step is [specific action]. Would [option A] or [option B] be more useful?
- Reference the actual quote and date
- Give a specific next step
- Offer two relevant choices
- Stop the sequence when the lead responds
Step 4
Past-customer reactivation
Hi [first name], [business] helped with [prior service] in [month/year]. We are scheduling [relevant seasonal or maintenance service]. Would you like details, or should we close the loop for now?
- Use an accurate service history
- Make the timing relevant
- Avoid manufactured urgency
- Make declining easy